The architectural and creative proposal was based on the improvement of an already existing design, where “The Don” is the centre of all the mysterious visits to Sandeman Cellars.
The proposed concept was based on the colours surrounding the famous logo “The Don”, combining it with the cellar’s unique design, developing a more modern and up-to-date design.
*Project developed in partnership with By – Interactive Brands Agency.
Through our Brandchitecture Methodology, developed in partnership with BY Agency, we transposed the Sandeman brand concept and values into the actual space, with the “Don” taking on the role of a more modern and sophisticated image in this typically rustic environment.
